Seth’s entrepreneurial journey didn’t begin with a loan, connections, or investors. It began with a relentless ambition, one powerful idea, and a broken laptop in his flat in West London. During lockdown, he launched his first e-commerce business - failing fast but learning faster. These experiences laid the foundation for what would become Elite Corporation Group (ECG) — a marketing, media, and commerce powerhouse with a full-time global team and millions in projected annual revenue.